Job Description

We are looking for a Digital Marketing Manager.

Role overview :

• This posting covers a spectrum of marketing-focused roles at CashXpress Nigeria, from executive leadership (CMO) to hands-on execution (Digital Marketing Manager/Specialist) and business development (Digital Business Developer). Reports to the  Board of Directors/shareholders and MD, and collaborates with Product, Finance, Analytics, Compliance, IT, and Customer Service teams.

Required profile for job ad: Digital Marketing Manager - Lagos

Responsibilities :

• Set the overall marketing strategy and brand vision for CashXpress Nigeria, aligning with regulatory constraints and risk controls.
• Lead multi-channel demand generation, performance marketing, product marketing, brand and communications, and market research.
• Own the marketing budget, ROI, and go-to-market strategies for new lending products and partnerships.
• Build and mentor a high-performing marketing leadership team; drive cross-functional collaboration with product, risk, and customer experience.
• Represent CashXpress in public forums, media engagements, and investor relations as appropriate.
• Plan and execute multi-channel acquisition campaigns (digital ads, social, content, email, SMS, affiliate programs) to drive loan-originations and app installs.
• Optimize marketing funnel, A/B test creatives, landing pages, and attribution models; manage budgets and vendor relationships.
• Collaborate with Product and Analytics to define and track growth KPIs (CAC, LTV, activation, retention, repayment rates).
• Oversee brand consistency, PR support, and communications aligned with regulatory and ethical standards.
• Lead performance reporting to senior leadership and the Board as needed.
• Support CRM/marketing automation, segmentation, and lifecycle campaigns (onboarding, onboarding optimization, retention).
• Coordinate with Compliance to ensure all marketing materials meet regulatory requirements.
• Identify and secure partnerships that accelerate growth (fintechs, banks, mobile operators, retailers, agent networks, merchants).
• Explore new distribution channels, co-branded campaigns, and product integrations to expand reach.
• Conduct market research to uncover customer needs, competition, and pricing opportunities.
• Manage partnership governance, performance tracking, and contract negotiations.